Good Question!!!!
Korean Culture focuses on "whitening" or "glass glowing" skin. While many consumers want to jump onto the trend for high quality Korean Cosmetics, the cautious ones for a good reason worry about losing their melanin!
"Whitening" or "brightening" is often misunderstood and scares away some consumers - Our skin is usually exposed to harsh factors such as excess sun, stress, pollution, etc which cause hyperpigmentation or our complexions can start to look a bit dull. these include freckles, sun spots, and acne scars. Most Korean cosmetics are excellent at removing these. Oh yes, there are a lot more excellent products around the world that do that but here is the difference: ***********Organic or Chemical Ingredients***********
Look out for Organic Ingredients! Unlike most whitening products, Korean cosmetics like serums, creams, essence, toners, cleansers, emulsions, etc. are made from organic (often plant based based such as Vitamins from honey, egg white, vegetables and fruits) ingredients work on all complexions - Black, White, Yellow, Green (Aliens lol), mean and women. They bare high quality vegan, organic or natural certifications recognized internationally as a results of many years of investment in research. The brightening products help to gently break down the melanin clusters that cause unwanted freckles or spots and even out the skin tone by getting rid of dead skin cells by helping the skin renew itself.
Some of the recommended brands which have a long history of organic high quality cosmetics include Skinfood, Mary & May, Aromatica, Huxley, etc.